{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brand names drive exposure with social media advertising, celeb collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products have not changed much in decades; it does not have TikTok, and does not provide celebs complim